Eric Frideen first discovered his passion for photography at the age of 11, when his grandfather gave him his first camera. Although the camera itself – an old Kodak – wasn’t that special, the moment most definitely was. It was a moment that defined Eric and changed his life forever. From then on he was never separated from his camera.
In the mid-nineties, after several years assisting other photographers, Eric set out to establish himself as a fashion photographer and opened his own studio in his hometown, Stockholm. His reputation for creating beautiful images preceded him. He quickly established himself as one of Sweden’s leading talents and was taking on commissions for IKEA, Volvo and H&M and other famous brands.
Soon his reputation extended outside of Sweden. He became a regular contributor to Wallpaper*, ELLE, GQ and US Vogue, and he found himself working mainly with international clients, spending more and more time abroad. The time had come to make a change and in the autumn of 1997 he moved to London, where he still lives with his wife Niki Brodie.
Since the late-nineties Eric has continued to travel extensively around the world, working on both commercial and editorial commissions for brands like Marks & Spencer, Banana Republic, Burberry, Brioni and Nautica.
Eric`s client list includes:
Advertising: Eden Park, Phase Eight, Swarovski, Boux Avenue, Brioni, Banana Republic, Gerard Darel, Reiss, Selfridges, Harrods, H&M, M&S, M&S Per Una, KappAhl, Volvo, Ikea, Well hosiery, Palmolive, House of Fraser, Hotel Chocolat, Kellogs , George @ Asda, F+F , La Redoute, Racing Green, Camaieu, Burberry, Thomas Burberry, Wella, Thomas Pink, Aquascutum, Chevignon, Dunhill, Henri Lloyd, Nautica, Oasis, Printemps, Roche, Renault, Air France, Salvation Army, ECCO, Silhouette,Daks,White Company ,Wrap
Editorials: Vanity Fair Spain , Marie Claire US & UK, Elle UK & Sweden, Vogue US, GQ Germany, Myself Germany, ES Magazine, Sunday Times Style, Grazia UK, Madame Figaro, Stimuli, Wallpaper*, Plaza, Cosmopolitan Sweden & Germany, Lucky Magazine US, Shape Magazine US,Harrods Magazine, Blackpool Magazine France , Stella Magazine
Celebrities: Tom Hardy, Jason Statham, Catherine Deneuve, Stephanie Seymore, Camilla Belle, Tamsin Eggerton, Yon Gonzales, Ariadne Artiles, Karen Gillian, Emmanuelle Seigner, Kaya Scodelario, Amber Valetta, Toby Stephens, Jamie Winstone, Dominic West, Lizzy Jagger, Alice Vikander, Sir Paul Smith, Carmen Ejogo, Imogen Poots, Toby Kebble, Miguel Angel Silvestre, Vahina Giocante, Josephine de La Baume,Rosie Huntington-Whitley.
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