BIOGRAPHY


What’s next?

Originally a Stockholm native, Eric moved to London in the late nineties to be closer to his creative partners and potential clients. At the time London was the world’s creative melting pot, and a place well suited to his unique photographic style and his focus on fashion. Once in London he quickly established himself as a regular contributor to Wallpaper*, British ELLE, GQ and US VOGUE. 

As his editorial work became more widely known, and his reputation grew, prestigious brands such as Banana Republic, REISS and Burberry, approached him to work on their campaigns. Eric’s list of commissions and collaborations is extensive, and his impressive body of work spans across both still and film projects for many of the world’s best known and most loved brands.

He is still as enthusiastic and curious as ever. He counts himself extremely lucky to have his passion as his profession, and the question he continues to ask himself every day is – what’s next?


INSTAGRAM.COM/ERIC.FRIDEEN/


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CLIENTS


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