Eric Frideen is a Swedish photographer based in London, known for his refined yet fearless approach to fashion and portrait photography. Arriving in the late 1990s, he was quickly embraced by the city’s creative community, contributing to Wallpaper*, British ELLE, GQ, and U.S. Vogue.

His editorial success soon led to collaborations with leading international brands including Burberry, REISS, and Banana Republic, producing both stills and film campaigns defined by his distinctive visual language.

Today, Eric’s portfolio spans high-profile commissions and personal projects alike, all driven by a curiosity for new ideas and a passion for storytelling through imagery.