Eric Frideen is a Stockholm-born photographer whose passion for fashion and fearless visual approach led him to London in the late 1990s. Drawn by the city’s dynamic creative scene, he quickly made his mark as a regular contributor to Wallpaper*, British ELLE, GQ and U.S. Vogue.

As Eric’s editorial work gained recognition, he began collaborating with some of the world’s most prestigious brands—Banana Republic, REISS and Burberry among them—bringing both still and film campaigns to life with his distinctive eye. Today, his extensive portfolio spans high-profile commissions and innovative projects for many of the world’s best-loved labels. Ever curious and endlessly enthusiastic, Eric counts himself fortunate to have turned his passion into his profession—and greets each morning with the same question: “What’s next?”